What your LinkedIn profile says about you and how to improve it

What your LinkedIn profile says about you and how to improve itWhat your LinkedIn profile says about you and how to improve itEverything in the job search process is now very much online-focused for job candidates from how you apply to jobs (through online application platforms) to where you find job opportunities (job boards like Monster, Indeed, LinkedIn, etc.) to where you do research companies. On the flip side for companies, how they conduct hiring and vetting of candidates is very online focused too. And aside from the resume that you send when youre applying, your LinkedIn profile is another hugely important part of your presentation as a candidate.First, think about the ways employers rely on LinkedIn as for recruiting tool. They use it toFind candidates like you. Recruiters utilize LinkedIn as a powerful recruitment tool, locating candidates who meet certain criteria by searching for keywords, locations, education backgrounds, current employers, and current title.Determine w hether youre qualified. When set up appropriately, your LinkedIn profile closely resembles a resume, detailing your work history, professional achievements, educational background, professional references, licenses, and certifications.Determine whether youre a cultural fit. The things you share on social media can help a recruiter learn more about your personal values and determine whether theyre a good match for the organizations mission, vision, and values.So given that LinkedIn is playing a bigger and bigger role in the job search ansicht days, heres what you should know about what your LinkedIn says about youWhat your profile says about youYour profile is perceived to be a direct reflection of you. Because profil employers are considering your profile to be a direct reflection of your work history, values, and work ethic, its important to put time and effort into building your profile and even your activity (shares and likes, for example).Looking for an inspiring way to start yo ur day? Sign up forMorning MotivationIts our friendly Facebook robot that will send you a quick note every weekday morning to help you start strong. Sign up here by clicking Get StartedA barren profileAn empty profile may unintentionally tell an employer that you arent qualified or arent dedicated enough to the search to update your information. A robust LinkedIn profile that includes your professional background, educational achievements, rewards, certifications, volunteer commitments, areas of professional interest, references, and affiliations may tell a potential employer that you are thorough and qualified.No photoIf theres no picture on your profile, employers might wonder if youre even a real person and may pass you by (remember, they pay for every message they send to potential candidates). Likewise, if you arent actively sharing scholarly articles and other information related to your field, they may think youre inactive and pass you by (or that you arent interested in cont inuous improvement and learning).Political or overly personal sharesSharing potentially offensive material or strong political views might tell an employer that you struggle to separate your personal views from your professional obligations or that youre misaligned with the companys core values.A private profileA private profile that doesnt allow people you dont know to see your information, connect with you, or contact you says that you arent interested in learning about new opportunities.Too many irrelevant goals and interestsYour profile can also tell a story about your career goals and interests. If you have a degree in biology, for example, but your profile is focused on family medicine and includes your goals of becoming a family medicine practitioner, a research company may come to the conclusion that you dont desire to work as a biologist and pass on contacting you.How to maximize your profileMaximizing your LinkedIn profile requires an intentional effort. There are severa l things you can do with LinkedIn to stand out to potential employers and illustrate your fit for their position and organizationAdjust your settings to ensure your profile is public and others can reach out to you with opportunities.Keep your profile updated in real times, ensuring that your educational background, location, and other credentials are listed.Add keyword tags for your areas of expertise. If you have a degree in business administration, for example, you may use tags like business strategy, menschlich resources management, productivity, strategic planning, financial management, office management, and operations. This ensures that whether an employer is seeking an office manager or an operations manager, they see your profile.Include your education background and work history in chronological order to closely resemble your resume.Rather than listing duties in previous employment, list your achievements in each position (i.e. reduced turnover by 12% in 12 months improved productivity by 18% over a single quarter secured $4m in sales per quarter on average).Be purposeful about content you post and share choose content that demonstrates interest in your field of choice, thought leadership (if applicable) and desire for professional growth and development.By approaching your LinkedIn profile with purpose, you can improve your chances of getting the right job at the right company.This article first appeared on Kununu.